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Women Entrepreneurs May Meeting – Position Yourself as an Expert
28. May 2018 @ 7:00 pm - 9:00 pmFree – CHF95
ARE YOU FEELING INTIMIDATED BY THE COMPETITION?
As an entrepreneur in Switzerland, you often face both national and global competition. You compete against similar solutions of comparable quality, likely at a lower price.
Why should someone buy from you and not a competitor? How can you stand out in your particular industry and command Swiss prices?
In our hyper-connected world, the answer is to position yourself online as an expert in your field. Being an expert is like having a “Swiss quality” stamp on your business. It convinces potential clients that you deliver the results they need and your solutions are worth investing their money in.
- Understand why some people are perceived as experts and why others aren’t (and what you can do about it)
- Learn which parts of your communication you need to address to brand yourself as an expert in your field
- Get actionable tips on setting yourself apart from your competitors online and get chosen by more clients
About the speaker
Ekaterina Filippovaworks with entrepreneurs in Switzerlandand worldwide who don’t know how to position themselves to get clients or where to start with their online communication.
She helps them improve their online visibility, which gets them clients, money and confidence to run their business effectively.
Ekaterina has over 10 years of communication experience, holds a Master in Media and Communication and is on the board of the Geneva Communicators Network, a not-for-profit organization for communication professionals in the Lake Geneva region.
She frequently trains small business owners on social media and communication to help them make a good living out of doing what they love.
Looking forward to meeting you in person
The PWG Basel Team