How everyone can teach what they’re passionate about (and 5 learnings)

Chantal Vroom

What started with love for a Polish woman became a desire to learn Polish (in Basel no less), and culminated in the creation of a platform that allows anyone to design and create their own course.

Our guest speaker for September’s Women Entrepreneurs event “How to Create Your Own Course,” Russell Jones, is a passionate advocate of the concept that teaching a course that you love benefits not only yourself but also an entire community.

His tool, the Course Creative Canvas, is an excellent step-by-step method that will guide you on your teaching journey. Why do you want to teach it? What’s your passion level for this topic? Who would be your learner? The discussion that followed was vivid and active. One comment stuck with me: it is important that you yourself know exactly what you want – then people will follow.

Defining the pain and gain for your learners is probably the most difficult part. The group exercise Russell conducted was of real additional value: exchanging ideas with the PWG women next to me gave me incredible insights into how I could further specify my communication skills training. Presentation skills for shy people! This will be a turning point in how I am going to pitch my trainings and workshops. Keep it simple, keep it specified. Grow from there.

Here are five learnings I left with:

  1.       The knowledge we have is worth sharing

Whether you’re a Polish native, a zero-waste ambassador, or a financial planning coach, we should all get out there and share our knowledge. It is useful and interesting!

  1.       All things start with love

If you let your passion guide you, finding people that like it too is pure joy. And getting to learn more about your own topic as well is actually fun!

  1.       Creating a course is a matter of doing, not overthinking

To create a course that helps deliver specific goals, interaction with your learners is key. Don’t sit and polish it perfectly –  go out with a first draft and polish on the go.

  1.       Focus on the pain (& gain)

This is probably the most important aspect. Specify it, define it, know exactly what your learners are dealing with so you can design your course that naturally solves their pain points.

  1.       Use digital tools, but…

From Meet-up groups and facebook communities to online-course platforms like or, there is so much you can use. But never forget: also go face-to-face with your audience. Nothing can replace the human element of teaching.

Thank you Russell, thank you PWG organizers, and thank you PWG women, for another night of incredible value that helped me to further define my business.

Author: Chantal Vroom


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