It is time to be yourself in business and in everything. No longer should we twist and contort ourselves to be what we think the market wants.
We need to be good at what we do, stay educated and informed, AND let our personalities shine!
There are so many people offering good products and services at a good price; that is no longer enough. The way to build business in this environment is to create relationships. And in order to do that you must show yourself. You must be you.
As Seth Godin says in his book The Icarus Deception
“High-quality work is no longer scarce. Competence is no longer scarce either. We have too many good choices – there’s an abundance of things to buy and people to hire. What’s scarce is trust, connection, and surprise.”
Time to be you and let those who want to work with you come, and let the others go.
This can feel frightening, as we were taught to try to be all things to all people, to reach the widest possible audience.
But when you do that you water down your uniqueness and that is what attracts people to you and to your business. No longer do we need to be “perfect” to be professional. It turns out that being our quirky selves attracts people, because they can relate to us on a human level. And because it’s memorable when someone is real. Given so many choices of where to spend money, once the customer knows she has the quality of product or service she wants, she then wants to spend it where it feels good, with someone she knows and likes.
Plus it is so much easier to be yourself. It takes tremendous energy to put up an image or an impression that isn’t 100% you. Instead, be yourself. It’s so much simpler and works!
“We are not the avatars we create. We are the light shining through them.”
Thanks Rylla and Vanesse
Author: Rylla Resler
If you want to start writing about your story, taking some time to get into it, feeling the feedback from an already existing audience … become a guest author at us the Kulturimpuls Blog until you feel it is time to do it independently. Looking forward to walk the talk with you …
How to be refreshingly real by Marie Forleo