Article by Abhishek Shah submitted by PWG member Prathima Kondadi
Most new business ideas come about when a person sees problems that need to be solved or makes an unusual connection. Some ideas demand extraordinary levels of technical skill, but the vast majority of new business ideas are the result of spotting something that could be done better. Ideas may present themselves spontaneously, but the odds improve if the mind is prepared. Preparation requires being aware of and inquisitive about developments in the world. Often, great ideas come from transferring an idea from one field to another, so finding out about apparently irrelevant things can yield benefits. While innate creativity varies from person to person, anyone can employ simple tools to raise his or her own performance.
